Storydoing in a triangle
- The purpose of your innovating company is to serve your clients and partners
- Its brand is to offer education and access also to everyone else
- And its opportunity is to enrich and leverage the work of your teams
If you do it that way, you can't think short term. It's not a complicated relation, but its a game change. Instead of treating teams, clients, partners, others as side projects for return maximization or growth, you work with them to maximize the value of a larger project…whilst enabling each participant to profit. Your innovation works and sells…but that's not enough.