It's Now Two Years...

that I've given my uni software plus into Michael Aichinger's hands - and launched my new business.

What's essential:

Exploit the wu-wei paradox

The wu-wei principle helps by letting the complex stream work for me. It was never so easy to share ideas, concepts and methodologies…understand and influence trends without reacting jittery to short-lived modes.

The continued work with my features partners made it easier to do things that matter for those who care….and having saved some time I could even develop new tools…

Develop technology and products orthogonally

It's becoming increasingly important to develop technologies without context first and develop contextual products atop them - transformative and adaptive. The intelligent combination of modeling with data driven methods (machine learning) is still the key.

Technology stacks may include domain specific languages, engines that implement them, data and communication services…all with hybrid programming features, being platform agnostic and inherently parallel.

You can inherit a lot from Wolfram Technologies - the internal value of building technology stacks easily…and the external value of its declarative nature that let you build functions, tasks and workflows like stories.

Avoid the fear of regret - but be aware of the eager seller - stony buyer principle

To remove this kind of fear is one of the big challenges in innovation marketing. As innovator you know that at first you make things for somebody, not everybody. You need to understand from the first prototype whether your innovation will work and sell. To understand this better, I've developed and shared The Innovation Mesh. It adds some emotional criteria to the assessment of your innovation.

Because, loss aversion of buyers can make sales figures disappointing, The Innovation Mesh also helps to get actors hooked to your innovation.

Get the bigger picture…

...of marketing, selling and branding. If buyers will not spend less but buy less expecting more quality, the inner story of your innovation will become more important than the outer struggle for existence.

And his will happen when products will become smarter and more connected. Consequently, you need to invest more in the development than in promotion. 

How did I move?

I've continued working on principles that help optimizing market risk of innovations. And I've applied my recommendation to innovators - pushing their innovations into a higher context - myself.

I've worked on my Quant Politics concept and decided to release it in book-form - self published in an evolutionary prototyping fashion.

I speak for the project

I'm a marketer at heart. But my trick is not to present the innovator, the maker, the client or the re-marketing partner...I represent the project. And I want to get paid for success…not for work.

If you're a startup or an established innovator…get the proof. Contact  me.